Lead Capture & Scoring

GroupHunter automatically captures contact information from membership question answers and assigns each member a lead score (0-100) based on data quality and engagement signals.

How Lead Capture Works

When a member requests to join your Facebook Group and answers membership questions, GroupHunter:

Scans answers for emails and phone numbers
Extracts contact info using pattern recognition
Validates formats (proper email format, valid phone structure)
Stores data securely in your dashboard
Calculates lead score based on multiple factors

Ask specific membership questions like "What's your email address?" or "How can we contact you?" to increase capture rates.

Email Extraction

How It Works

GroupHunter uses advanced pattern matching to find emails in any answer field:

Examples detected:

Standard: john@example.com
With name: John Doe <john@example.com>
In sentence: You can reach me at john.doe@company.co
Obfuscated: john [at] example [dot] com (converted)

Email Validation

Captured emails are validated for:

Proper format (name@domain.extension)
Valid domain extension (.com, .net, .org, etc.)
No obvious typos (gamil.com → flagged)

Validation indicators:

✅ Verified — Valid format and deliverable domain
⚠️ Unverified — Valid format but domain not checked
❌ Invalid — Incorrect format

Multiple Emails

If a member provides multiple emails:

All are captured and displayed
Primary email is used for integrations
You can manually select which email to use

Phone Number Extraction

Supported Formats

GroupHunter recognizes phone numbers in various formats:

US/International:

+1 (555) 123-4567
555-123-4567
555.123.4567
5551234567
+44 20 1234 5678 (UK)
+61 2 1234 5678 (Australia)

In context:

"Call me at 555-123-4567"
"My number: (555) 123-4567"
"Phone: +1-555-123-4567"

Phone Validation

Basic validation includes:

Correct digit count for country
Valid area codes (US)
Proper formatting

Lead Scoring System

Every member gets a score from 0-100 based on these factors:

Scoring Breakdown

Factor	Points	Details
Email provided	+30	Any valid email extracted
Phone provided	+20	Any valid phone extracted
Verified email	+10	Deliverable email domain
All questions answered	+10	No blank answers
Answer quality	+10	Detailed, thoughtful responses (greater than 50 chars per answer)
Mutual friends	+5 each	Up to +15 max (3+ mutual friends)
Facebook account age	+10	Account greater than 1 year old
Profile complete	+5	Has profile picture, bio, work/education

Score Interpretation

80-100 (🟢 Excellent)

Has email + phone
Detailed answers
Established Facebook account
Mutual connections

50-79 (🟡 Good)

Has email or phone
Some answers completed
Active Facebook profile

0-49 (🔴 Low Quality)

No contact info
Incomplete answers
New or empty Facebook profile
Possible spam/bot

Focus your manual review time on leads scored 50+. Automate declines for scores below 30.

Viewing Lead Scores

In Member Cards

Lead score appears prominently on each member card:

┌─────────────────────────────┐
│ John Doe               [85] │ ← Green badge (excellent)
│ Marketing Masters           │
│                            │
│ 📧 john@example.com         │
│ 📱 +1 (555) 123-4567        │
└─────────────────────────────┘

In Leads View

Dashboard → Members → Leads shows members sorted by score (highest first).

Columns:

Name
Group
Email
Phone
Score (sortable)
Status

Quick actions:

Filter by score range (e.g., 80-100)
Export high-scoring leads
Bulk approve quality leads

Optimizing Lead Capture

Membership Questions

Best practices:

Ask directly:
- ✅ "What's your email address?"
- ❌ "Tell us about yourself"
Make it required:
- Mark email/phone questions as required in Facebook
Explain why:
- "Email (required for welcome guide and updates)"
Multiple touchpoints:
- Ask email in one question
- Ask phone in another (optional)
- Ask "best way to contact you" as backup

Example question set:

Q1: What's your email address? (required)
Q2: What's your phone number? (optional)
Q3: Why do you want to join this group?
Q4: What's your business or profession?

Improving Capture Rates

Current capture rate below 50%?

Try these improvements:

Make email required in Facebook Group settings
Reorder questions — Put email first
Add context — Explain why you need it
Offer value — "Email required for free guide"
Use incentive — "Email for exclusive content"

Well-optimized Groups achieve 70-90% email capture rates.

Lead Scoring in Automation

You can use lead scores in automation rules:

Score-Based Rules

Example 1: Auto-approve high scores

Condition: Lead score ≥ 80
Action: Auto-approve
Result: Best leads get instant access

Example 2: Auto-decline low scores

Condition: Lead score < 30 AND no email
Action: Auto-decline
Result: Spam/bots filtered out

Example 3: Flag medium scores

Condition: Lead score 40-60
Action: Flag for manual review
Result: Borderline cases reviewed by you

Learn more about automation rules →

Exporting Leads

CSV Export

Export leads with all captured data:

Go to Members → Leads
Apply filters (e.g., score 80+)
Click Export to CSV
Opens spreadsheet with:
- Name, Email, Phone
- Lead Score
- Group Name
- Join Date
- All Q&A answers

Integration Exports

Google Sheets: Auto-sync approved members to a Sheet with:

Real-time updates
Lead scores included
Formulas for score-based filtering

Email Marketing: Send captured emails to:

Mailchimp lists
ConvertKit sequences
ActiveCampaign contacts

Webhooks: Trigger custom workflows with lead data:

{
  "name": "John Doe",
  "email": "john@example.com",
  "phone": "+15551234567",
  "lead_score": 85,
  "group": "Marketing Masters"
}

Learn more about integrations →

Analytics

Track lead capture performance:

Dashboard Stats

Email Capture Rate: % of members with email
Phone Capture Rate: % of members with phone
Average Lead Score: Across all members
Score Distribution: How many in each range

Per-Group Breakdown

See which Groups have:

Highest capture rates
Best lead scores
Most complete answers

Use this data to:

Improve question wording
Identify high-performing Groups
Optimize automation rules

Privacy & Compliance

Data Storage

Emails and phones stored securely (encrypted)
Data retained as long as your account is active
Delete members to remove their data

GDPR/Privacy

Members provide info voluntarily (Facebook join request)
You're the data controller (Group admin)
GroupHunter is the data processor
Members can request deletion

Email Marketing Compliance

Before adding to email lists:

Verify members opted in (membership questions)
Include unsubscribe links (required by law)
Follow CAN-SPAM / GDPR rules
Don't buy/sell email lists

Always comply with email marketing laws in your jurisdiction. Get explicit consent before adding members to promotional lists.

Best Practices

Lead Qualification

Set score thresholds:
- 80+ = Hot lead (immediate approval)
- 50-79 = Warm lead (review)
- 0-49 = Cold lead (decline or nurture)
Combine with other data:
- Mutual friends = trust signal
- Complete answers = genuine interest
- Facebook activity = real person
Regular review:
- Export top 20% of leads weekly
- Monitor score trends
- Adjust thresholds based on results

Workflow

Daily:

Approve members with score 80+
Review flagged members (50-79)
Export new high-quality leads

Weekly:

Analyze capture rates
Update membership questions if needed
Export all leads to CRM

Monthly:

Review automation rules based on score patterns
Optimize questions for better capture
Clean up declined members (GDPR)

Troubleshooting

Low email capture rate

Problem: Less than 30% of members provide email

Solutions:

Make email question required
Reword: "What's your email?" (not "How can we reach you?")
Add value: "Email required for free guide"
Check if question is visible (not hidden)

Incorrect scores

Problem: High scores for obvious spam

Solution:

Spam can have fake emails/phones
Use keyword filters to catch spam patterns
Add manual review for new Groups
Report false positives to support

Missing emails/phones

Problem: Member provided email but not detected